Marketing studies in businesses start with the definition of the product. To enter the target market, there has to be a well-crafted product strategy. Products are the main factor in the sustainability of businesses.

In fact, products are the reason for existence for businesses. Products naturally come to the fore with their physical properties. These physical features are effective in the fast competitive environment. In this respect, the needs and expectations of customers are important and products are expected to meet them. The products must be able to be produced in a short time and at the right time, and at the same time must be of high quality and high performance.

Products that meet customer expectations are always purchased in the market.. Naturally, this situation increases the sales and profitability of the companies. For this reason, the companies' ability to continue their activities under intense competition conditions depends on the innovations to be made in the products. At this point, products bearing the QLabel quality label give companies a strong competitive advantage over their competitors.

The QLabel quality label is a proof that the products in question are produced with high performance and quality. This product can be a physical asset or a service. In general, manufacturers take into account the physical aspects of the product, but consumers are more interested in the benefit it will provide or the satisfaction they will get from it.

As a product's level of meeting the needs of customers increases, both customer satisfaction and the potential of being a regular customer of this product increase. This is achieved by the QLabel quality label on the product.

Based on years of experience and knowledge, our organization provides testing, analysis, measurement and evaluation services as well as numerous certification services. In these studies, it draws its strength from its experienced staff and advanced technological facilities, and is based on current legal regulations and standards developed by domestic and foreign organizations. In this context, QLabel also provides quality label services to requesting individuals and organizations.